Bud Light is trying to appeal to new demographics in order to up sales of their yellow-tinted, fizzy-water. In a move to show that their brand as 100% “socially inclusive”, the beer company is now using a new marketing scheme geared towards feminists.
Bud Light goes after the so-called “wage-gap” in their latest commercial in an attempt to appeal to woman, using comedians Amy Schumer and Seth Rogen.
“Women don’t get paid as much as men, and that is wrong,” Rogen says. We know this is false.
Shumer went on to cite that products geared towards woman cost more than those for men. She says, “Bud Light proudly supports equal pay. That’s why Bud Light costs the same, no matter if you’re a dude or a lady.”
Women aren’t exactly the biggest buyers of beer, and this ad geared towards feminists surely won’t make any more men run out and buy Bud Light.
We’ll see what happens once more people see this ad, but our guess is it won’t be bringing in the sales numbers Bud Light is hoping for.
Watch the ad below: